Top presentation writer websites united states Top presentation writer websites united states Presentation Software | Online Presentation Tools | Prezi


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You are using an outdated browser. Please upgrade your browser or activate Google Chrome Frame to improve your experience. Evidence-Based User Experience Research, Training, and Consulting Enter our annual intranet design top presentation writer websites united states now.

Entries due by May Unfortunately, while most sites offer an About Us section, they often do a poor job of communicating the crucial information it should contain. To find out how users find and interpret website profiles of companies and organizations, we conducted user testing of sites run by 63 organizations in five general categories:.

On each site, we gave users one open-ended task : evaluate the organization. We also top presentation writer websites united states them several directed taskssuch as to find out who runs the organization, what community or social programs the organization contributes to, and when the organization was founded.

In Study 1, we included a few teenagers because the goals of putting corporate information on the Web often include supporting student projects, building long-term loyalty, and attracting interns. We conducted most sessions in the United States, and a few in Hong Kong to ensure the international applicability of our findings. We conducted the first study 5 years ago. First, top presentation writer websites united states happy news: About Us usability has increased. A few companies continue to make contact information virtually impossible to find on the Web, and some sites seem to deliberately hide address listings and phone numbers.

Doing so will backfire, though, because users view such sites as having very low credibility. In place of a frank summary of the business, marketese and blah-blah text ruled the day on many sites. How can satisfaction resume for service best proofreading masters down when overall success rates are up? Because user expectations for usable websites have grown even higher in recent years.

Sites that make it hard to find the most basic information about an organization get dinged hard these days; an About Us area that users may have accepted in the past will no longer satisfy them. One definite trend is higher user interest in videoespecially when it shows interesting or complex products, reports on corporate events, or showcases the personality of the CEO or other key staff. It should have more of the product and stuff showing and less talking. This link need not be the most prominent on the homepage, but it should be present and clearly visible.

In our studies, users had trouble locating company information when the link had a nonstandard name, like Info Top presentation writer websites united statesor when it was placed near graphical elements that looked like advertisements and was top presentation writer websites united states ignored.

We recommend providing About Us information at 4 levels of detail:. For example, average users will rarely click a link for "corporate governance," but that click here page can be important for sophisticated investors or business journalists.

Similarly, reading the organizational summary gives them context for the fact sheet that follows it on the main About Us page.

Summary statements often degenerate into worthless mission statements with feel-good verbiage and no specifics. One site had the following bold-faced summary at the top of its About Us page: "X Corporation provides highly specialized services to businesses of all types throughout North America. Compare, for example, these user comments about two different company history pages:.

Key points work better to convey these things. Summary: "Alcoa is the world click the following article in the production and management of primary aluminum, fabricated aluminum and alumina combined, through its active and growing participation in all major aspects of the industry. Fact sheet: Nice use of bulleted lists following guidelines for writing for the Websupplemented by clean and useful business graphics.

Detailed information: 14 additional pages listed in a drop-down menu with good information scent except for a link named "it all starts with dirt," which should have been called "history". The main About Us pages for Alcoa good and the U.

General Services Administration bad. In contrast, the U. No tagline not even on the homepageno top presentation writer websites united states, no fact sheet. Without these higher overview levels, it was very hard for users to make sense of the crushing details in the About GSA section.

No context, no understanding. Fortune companies and major federal government agencies might well ask why they should bother providing About Us information. However common in major corporations top presentation writer websites united states government agencies, arrogance is an unproductive attitude no matter how big you are.

People with little to no knowledge about your organization might have several legitimate reasons for wanting to learn about read article. For example, they might be:. If you order from an e-commerce site, can you trust the company to ship the package?

Will it accept a return if the product arrives in poor condition? If you register on a site, will it sell your personal information to anyone who can pay, and thus expose you to endless spam about everything from transaction-related products to offensive porn?

The most deceitful top presentation writer websites united states unethical company can look as good as a company with a long history of community involvement and honest customer relationships.

Explaining who you are and where you come from does matter, as do simple things like providing management biographies and top presentation writer websites united states. By all means, dedicate most of your homepage to sales, current offers, and navigation to products or services.

Just remember to include a simple link to the About Us top presentation writer websites united states. In any conversation, saying who you are and what you do is basic to good manners. Having a good About Us section facilitates this understanding. Clearly stating what you do helps customers understand your site as a whole.

Of course, your overall site is what ultimately represents your organization to users. Enter our annual intranet design competition now. Evidence-Based User Experience Research, Training, and Consulting.

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