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Health Content: What’s Working? Write me health content

I work with people who are looking for guidance and an understanding of the career options that are click the following article to them in the field of health write me health content. My courses are designed to open up this world and show you how you can use your skills and experience to forge a successful writing career.

You can read more about mine a little later on. Health Writer Hub began as my business blog about health writing back in As my readership increased, I started to receive requests from aspiring health writers for coaching and mentoring. Because I loved it. As I worked with more and more writers from around the world, it became apparent a lot of people had the same sorts of questions, concerns and write me health content. So, I thought to myself, read article not create a course?

Inspiring behaviour change is something I have become quite passionate about over the years, having worked with many clients who are doing great work in this space. Most of the people who take my courses are aspiring writers, copywriters, doctors, health professionals, health coaches, scientists, academics, PhDs, health bloggers, technical writers, students and write me health content professionals.

But all I wanted to do was write, write, write. And, eventually, be my own boss — though that was to come click you can read that part of my story here. I wanted to be a music journalist, then a travel copywriter, then a newspaper reporter. For me, though, it write me health content love at first sight. The BMJ gave me a taste of medical writing write me health content to offer, and I wanted more.

I discovered I quite enjoyed reading scientific studies, learning about diseases, researching health topics, and writing evidence-based content. I now live in Sydney, Australia, with my husband and two young daughters, aged 3 and 5. I collect best-practice advice to help us all write high-quality health content. Write me health content is deeply personal and ideological. There are conflicts and battles with belief systems. People follow trends like they follow religions.

These issues make it an exciting yet challenging industry persuasive essay site australia work in. Dinethra Menon is my very trusted writer, helper and adviser. Not only does she help me with Health Writer Hub, but she also works with me over at Purely Content, my freelance health writing business. Write me health content has a Bachelor of Science write me health content the University of Melbourne and a postgraduate diploma in genetic counselling.

Working in the pharmaceutical and medical indemnity industries, she has written medical conference reports, pharmaceutical drug summaries, clinical protocols and medical education. Dinethra lives in Sydney with her husband, two active young sons and a cat named Simba. You might be actively looking for health writing advice, or wishing to learn more about consumer health writing. You could be interested in pursuing freelancing or want to find opportunities for industry-specific networking and career growth.

I care about helping you take your writing from good to great so that you can inspire positive change in your readers.

If you create health and medical content — everything from articles to blogs, marketing content, patient handouts, social media, eBooks, video content and more — your learning is never done. There is a lot of work in this industry. I created Health Write me health content Hub to help you be the best, most confident health writer you can be.

Find out more Health writing courses designed to help you write high-quality health content and launch your freelance business. Which Course Should I Take? Introduction To Health Writing. How To Become A Freelance Health Writer. Principles Of See more Copywriting. Breaking Into Health Writing. About Health Writer Hub.

A brief history of Health Writer Hub. Introduction To Health Writingwhich teaches you all about the different forms of consumer health writing. Let's start by getting you write me health content the list. Click the following article thousands of other health and medical writers who are already enhancing their skills.

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As a health communicator, you craft health and write me health content messages websites essay custom liverpool school writing can have a profound impact on the public. Using social media, these messages can reach more audiences and have an write me health content greater impact on the public.

This Guide aims to assist you in translating your messages so they resonate and are relevant to social media audiences, and encourage action, engagement, write me health content interaction. It is largely tactical, giving you specific ways to write for social media channels. Although a wide variety of social media tools exist, this Guide will focus on three specific channels: Facebook, Twitter, and text messages short message service, or SMS.

Keep in mind that social media is one tool in a larger communication strategy. Always consider your overarching communication goals when developing social media activities. A reader often sifts through an onslaught of information, skims topics, and browses sites to determine where to focus his or her attention. To ensure that the reader does take the time to read your messages, social media writers should One benefit of using social media is audience segmentation. You can develop messages that are specific to the concerns, needs, and desires of a particular demographic.

Likewise, understanding your audience will help you select the best channels for http://3monthpaydayloans4u.co/popular-critical-thinking-writing-site-nyc.php specific audiences with your messages. People access information in different ways, at different times of the day, and for different reasons. Using market research, metrics, and other data to define your audience needs will be important in selecting the most effective channels.

Each social media channel is different in the way it engages communities and manages content. Understanding how people naturally use or participate in different social media channels will help you determine your source strategy. If limited literacy skills are an issue for the audience you are trying to reach, then find out if and how they use social media.

They might be more attracted to audio-visual content than written messages. Appendix A provides key points on several of the audiences the CDC reaches. Now more than ever, health literacy matters. Laws such as the Patient Protection and Affordable Care Act of and the Plain Writing Act of require government communicators to make their messages easy to understand, so people can more easily act upon information and make effective decisions about their health.

Research indicates that most write me health content information is not presented in a way that is usable by most adults. Here are some examples: In response to these findings, CDC provides resources to help writers improve communications materials and focus on health literacy issues.

For help crafting social media communications, please visit Health Write me health content Accurate, Accessible and Actionable Health Information for All. Often, we in health communication create health literacy problems for our audiences when we present information that makes it difficult for them to understand what they should know and do.

Some of the most common mistakes follow: Using plain language helps to correct these problems. Studies show that when writers use plain language, readers discover information more quickly, understand it better, and find it more compelling. When you think plain language, think everyday language, and you will help your readers. Fasten your seat belt. Pull over to use your cell phone. Talk to your doctor. These action words verbs are behaviors that promote health.

Social marketing is the use of marketing principles to influence human behavior to improve health or benefit society. Social marketing is about identifying the specific target audience segment sdescribing the benefits, and creating interventions that will influence or support the desired write me health content change. Social marketing planning requires understanding and incorporating the "The Four Ps of Marketing" Product, Price, Place, and Write me health content into program planning.

Social marketing looks at providing health services from the viewpoint of the consumer. Research can help to describe what an audience is now doing or thinking, which will help shape realistic goals for behavior change. Social media content should be Social media is most effective when the content relates to a particular interest or desire of a specific group of people. Because your target audience can receive multiple messages from multiple sources every day, try to make your messages relevant, useful, and interesting so your audience will interact and be engaged.

Make information useful by suggesting practical steps or citing convincing statistics or report findings. Interesting social media content is more likely to be shared. Of course, content should always be professional and relevant to a health topic.

Social media content generally has a more informal tone than other communications. Here are some ways to help you achieve a balanced, conversational tone. You can use social media tools to help build awareness and direct readers to take action or find more information. Social media write me health content should have a call to action, urging people to take the next step. Here are some ways to make your messages action-oriented: Facebook is the largest and one of the most prominent social networking applications today.

At the time of this writing FallFacebook claims million active users, half of whom log into Facebook on any given day. Facebook is structured with two different audiences in mind. Individuals grow their networks by adding friends or liking pages.

To see what other agencies are doing, go to Government on Facebook. Length Facebook offers more space to create content than Twitter or text messages. Each Facebook post can be a maximum of characters plus a link. However, a shorter learn more here is recommended; CDC recommends that Facebook posts write me health content characters or shorter to allow the post to be viewed completely in the newsfeed.

Content All posts written for Facebook should use consumer-friendly, action-oriented messaging. The posts should be interesting and compelling and include a specific call to action.

Posts should include one link to a Web page, photo, or captioned video. Use a consumer-friendly voice when crafting your messages. If your post is directed toward lay people, avoid or define jargon. Encourage partners to geben cheap papers ghostwriting for hire au entstehen CDC, too. What can be expressed in characters or less? More than source would expect.

Twitter helps CDC share health and safety information and promote events in real time. The Twitter community has created its own short-form syntax. For information on Twitter terms, visit The Twitter Glossary. Length Although Tweets can be up to characters including spaces and punctuationCDC recommends that tweets be less than that to allow for other text to be added when the tweet is retweeted.

Keep tweets to characters or less including a shortened URL around 20 characters. This leaves about characters for your message. Writing tweets of characters or less makes it easier for followers to retweet your message without having to edit it to make it briefer. To calculate the number of characters in a draft tweet, use the character counting tool write me health content Microsoft Word. Sometimes, because of the character limit, abbreviations are necessary.

Only use standard abbreviations that are easily understood, and do not change the clarity of the message.

Tone As with all social media, messages crafted for Twitter should be reader-friendly and action-oriented. Ask a question, highlight a key statistic, or provide a specific call to action. Just as Facebook and Twitter can help an agency expand its reach, mobile technologies can provide new ways to communicate with audiences and give users new ways to interact with content. Length Text write me health content should be less than characters, including spaces and punctuation.

As a general guide, CDC recommends writing messages that are around characters because the branding links, and information about how to get help or opt-out will typically consume the rest of the character count. Abbreviations Because text messages are limited to characters, abbreviations are often used.

However, use abbreviations only if they are easily understood and do not change the meaning of the message. Writing for social media can be a demanding task. Any kind of Web content can provide the source material for a tweet, Facebook post, or text message, including: Repurposing Web content for social media communication is efficient, because this content has been developed, edited, and cleared through the appropriate channels. Use social media to promote Web content or start a conversation with community members who have write me health content your social media channels.

Rework the Write me health content content to make it engaging and brief enough to be successful social media writing. A Friend will be able to see your Page or Profile. A Post can include images, text, and hypertext links. Direct message or DM: A private message sent via Twitter between people who follow each other. Mobile device: A pocket-sized computing device, such as a cell phone, smart write me health content, or personal digital assistant PDA with a display screen or a miniature keyboard.

Short code: A short telephone number, usually five or six digits, which is used to address text messages from a cell phone. Short codes are used for additional wireless services like voting, polling, ordering, and making donations.

Short message service SMS : A service for sending short messages of up to characters to mobile devices, including cell phones, smart phones, and PDAs. Smart phone: A cell phone with an integrated computer and other features not originally associated with telephones, such as an operating system, Web browser, and ability to run software applications.

Skip directly to search. Skip directly to A to Z list. Skip directly to navigation. Skip directly to page options. Skip directly to write me health content content. Centers for Disease Control and Prevention. CDC twenty four seven. Saving Lives, Protecting People. Start of Search Controls. Search The CDC CDC A-Z Index. Uncomment this section and place the emergency message here. Note: Javascript write me health content disabled or is not supported by your browser.

For this reason, some items on this page will be unavailable. For more information about this message, please visit this page: About CDC. Social Media at CDC.

Writing for Social Media. Health IQ Smartphone App. To receive email updates about this page, enter your email address:.

Enter Email Address What's this? CDC Guide to Writing for Social Media. CDC' s Guide to Writing for Social Media. Social Media and Communication Strategy Keep in mind that social media is one tool in a larger communication strategy. As with all media outreach, the keys to an effective social media presence are to Identify your target audience.

Select the appropriate channel for your message. Decide upfront how much time and effort you can invest. Understand the audience they are write me health content to reach. Apply health literacy principles. Follow write me health content language best practices. Use social marketing concepts to improve communications.

Know Your Write me health content Audience s One benefit of using social media is audience segmentation. Health Literacy Now more than ever, health literacy matters. Here are some examples: Nearly 9 write me health content 10 adults have difficulty using the everyday health information that is routinely available in health care facilities, retail outlets, media, and communities. Without clear information and an understanding of the information's importance, people are more likely to skip necessary medical tests, end up in the emergency room more often, and have a harder time managing chronic diseases like diabetes or high blood pressure.

About 1 in 3 adults has below basic or basic health literacy skills, which means they would find it difficult more info read and follow instructions on a prescription medicine label.

In response to these findings, CDC provides resources to help writers improve communications materials and focus on health literacy issues. The Importance of Plain Language Often, we in health communication create health literacy problems for our audiences when we present information that makes it difficult for them to understand what they should write me health content and do.

Some of the write me health content common mistakes follow: Using jargon or words and phrases that are not commonly understood by most people. Using plain language helps to correct these problems. Here are some basic principles of plain language: Quickly engage the reader. Write me health content use of jargon, technical, or scientific language. Write in active voice. Write in a friendly but professional tone. Choose words with one definition or connotation.

Use measurements that are familiar to your audience. Choose familiar terms, and use them consistently. Use acronyms with caution. Use numbers when they help you make your point. Consider using alternatives to words expressing mathematical concepts, such as risk, normal, and rangeif those words do not have meaning to your audience.

Use the Tools of Social Marketing in Your Communications Take a look at these sentences. What do the bold words have in common? Below are some guidelines for incorporating social marketing into your communications. Highlight the positive aspects of your health message. Encourage your readers to take a particular action or to learn more. Relevant, useful, and interesting Easy to understand and share Friendly, conversational, and engaging Action-oriented Social media is most effective when the content relates to a particular interest or desire of a specific group of people.

Here are some ways to ensure your messages are easy to understand and share: Put relevant, intriguing information at the beginning of your post.

Can you ask a question? Use fewer characters than allowed to make sharing easy. Keep messages short but relevant. Test your message on a cold reader. Provide enough context so your message can stand alone.

Write in first or second person I, we, you. Action-Oriented You can use social media tools to help build awareness and direct readers to take action or find more information. Use ALL CAPS sparingly, for emphasis only. How to Write for Facebook Facebook is the largest and one of the most prominent social networking applications today.

Profiles and Pages Facebook is structured with two different audiences in mind. Best Practices for Writing CDC Facebook Posts Length Facebook offers more space to create content than Twitter or text messages. Twitter Syntax The Twitter community has created its own short-form syntax. Retweet: If a tweet or message from another Twitter user is relevant, the retweet function allows you to forward their message to your network.

Mention: Twitter enables users to automatically link to each other by putting the symbol admission paper writer liverpool front of the username in a message. Hashtag: Similar write me health content a mention, a hashtag is created automatically when you put the symbol before a word. Using a hashtag enables other people to join in a larger conversation on a topic or find information quickly. Best Practices write me health content Writing CDC Tweets Length Although Tweets can write me health content up to characters including spaces and punctuationCDC recommends that tweets be less than that to allow for other text to be added when the tweet is retweeted.

How to Write Text Messages Just as Facebook and Twitter can help an agency expand its reach, mobile technologies can provide new ways to communicate with audiences and give users new ways to interact with content. Best Practices for Writing CDC Text Messages Length Text messages should be less than characters, including spaces and punctuation.

Customized content: Tailor text messages based on the characteristics of subscribers. To better segment users, CDC asks users to provide some information about themselves when they sign up.

Timely: Develop messages that are tied to a season, observance day, or current event. Strong start: Write text messages that have an interesting lead or a catchy beginning to entice the reader to open and read. Branded: Because users will receive a message from your short write me health content i. Access to more information: Text messages should include a way for users to follow-up or respond to the message, such as a phone number or URL to a mobile website.

All phone numbers should be numerical and formatted, so users can click-to-call the number automatically from their cell phones. For write me health content, do NOT use the number CDC-INFO. Opt-out and help instructions: Ensure that users can easily opt out of your write me health content by replying STOP or QUIT. Also, go here a help message to users who reply HELP.

Talk with your service provider to ensure that messages comply write me health content regulations for opting out of a program. Make Social Media Writing Easier by Repurposing Web Content Any kind of Web content can provide the write me health content material for a tweet, Facebook post, or text message, including: News articles Fact sheets FAQs Outbreak notices Research reports Event or conference content Guidelines Repurposing Web content for social media communication is efficient, because this content has been developed, edited, and cleared through the appropriate channels.

On a Web page, the heading helps orient readers and tells them what the page is about. If your social media message is intended to send readers to the Web page, it should be more message-oriented than most Web page headings. It might have to be shorter or longer than the heading. For example, the Web page more info Fall Risks for Older Adults does not make a good tweet, post, or text without some rewriting.

Title of a news article. Most news article titles do a good job of explaining what happened and when. Many titles forecast why you should care. Title of a research report. Authors of research reports often give their documents neutral, factual titles. Visit CDC Features to write me health content a catalog of current and past features. News articles Repurpose news article content for social media by using elements of the article as material for tweets, posts, and texts: The lead Quotable quotes Photos and other graphics Fact sheets Fact sheets are good sources for content that can be repurposed for social media messaging: Announce a new fact sheet.

FAQs Use a question as a tweet, post, or text. Outbreak, notices, travel notices, or health advisories The information in notices and write me health content is urgent, timely, and write me health content changing, thus ideal for social media. Announce an outbreak, travel notice, or write me health content advisory. For example, use write me health content media to share information wird popular annotated bibliography ghostwriter sites us aus the health advisory High Number of Reported Measles Cases in the U.

Announce the end of an outbreak or restriction. Research reports Review published research reports for social media-worthy content: An interesting "Did you continue reading A research finding that comes with strong recommendations. For example, revisit a report such as Human Rabies Prevention—United States, to feature the recommendation that people exposed to but not bitten by bats should receive rabies treatment.

Event or conference content Collect event-related write me health content for social media uses: Feature individual speakers or continue reading before the conference.

Collect and tweet interesting quotes from presenters during the event. Share photos or presentations after the event. Guidelines Use social media write me health content increase awareness: Let people know about guidelines, such as Physical Activity Guidelines for older adults. Feature an individual guideline, one that has recently changed or one that is an old standard. Compare guidelines for different groups of people.

For example, tweet, post, or text about how the physical activity guidelines recommend 60 minutes of aerobic activity per day for children and minutes per week for older adults. Write me health content Social Media Clearance: If you work at CDC or other federal agency or office, you must clear all social media messages through the channels determined by the Health Communication Science Office at your Center, Institute, or Office.

Be sure to budget enough time for this clearance review. Facebook Length: Posts can be up to characters including spaces. Access to more information: Hyperlink to a CDC. Include information available through other social media channels: a shortcode for texts; a hashtag for Twitter. Call to action: Invite followers to do something such as watch a video, attend an event, or use CDC resources.

Tone: Write in a friendly, casual style. Twitter Length: Tweets should be characters or less, including a shortened URL. Access to more information: Include a hyperlink to CDC. Call to action: Start the tweet with a verb if possible: Use watch, read, learn, etc.

Tone: Write in friendly, action-oriented style. Text Messages Length: Keep messages short fewer than charactersincluding spaces, punctuation, branding, links, and opt-out instructions. Access to more information: Include a hyperlink to a mobile-friendly webpage, keyword that will trigger write me health content additional messageor phone number.

Hyperlink to a specific mobile webpage; do not use the generic link to the mobile website. Write me health content phone numbers so recipients can click-to-call their cell phones. For example, use not CDC-INFO. Call to action: Invite users to do something, such as reply to the text using a keyword or quiz, visit a Web page, call a phone number, etc. Branding: Begin each message with the name of the program. Abbreviations: Use them only if write me health content are easily understood, do not change the meaning of the message, and are not immature or unprofessional.

Twitter Terms Direct message or DM: A private message sent via Twitter between people who follow each other. Hashtag or : A way to categorize tweets on a particular topic. Mention: A Twitter update that contains username anywhere in the body of the Tweet. Tweet: An individual Twitter post. Twitter Chat: A discussion around a set topic taking place on Twitter. Texting Terms Mobile device: A pocket-sized computing device, such as a cell phone, smart phone, or personal digital assistant PDA with a display screen or a miniature keyboard.

DoD Social Media Hub—Education and training section includes slides, videos, and computer-based training. Most get their own cell phone between ages 10 and Brands are critically important because tweens seek to fit in with their peers.

Most tweens rely on websites creative liverpool writing editor popular tremendous brand sense as their indicator of fashion acceptance. The Internet is a major part of the tween culture and is a routine part of their lives.

Tweens multitask, dividing their attention between cell phones, TV, the Internet, and music. It can motivate teens to strive for success and seek conformity, or it can impair judgment and increase risky behavior.

Girls and boys use media differently. Boys watch more television and share videos online, while girls more often blog, e-mail, or use an instant messaging service. Inthis percentage is even higher.

Baby Boomers born between and Visit web page boomers are rule breakers. Individuality over conformity is a consistent boomer pattern. Baby boomers like to tell their stories, and the Internet has facilitated their "get it all out there and share it with the world" tendencies.

They value discipline, self-denial, and hard work. They generally prefer face-to-face or written communication. Audience Information, by Role Family Physicians Medical websites and professional journals are highly regarded sources of health-related information for family physicians.

The need for family physicians in the United States will nearly double by Recent innovations in family medicine practice include group visits, health care teams, and the medical home. Moms One of the most effective ways to reach moms is through their peers. Click here are much more likely to follow unsolicited advice from their friends write me health content family than information they see, hear, or write me health content via mass media channels.

Most moms go online daily, and more than half go online more than 20 times per week. The explosion of social networking sites custom expository essay writer service gb blogs for moms allows women to connect with and learn from each other. Moms put much time and effort into choosing what is best for themselves and their families, and they want to feel like they have accomplished something meaningful when they have made a decision.

File Formats Help: How do I view different file formats PDF, DOC, PPT, MPEG on this site? Page last reviewed: October 31, Page last updated: January 22, Page maintained by: Office of the Associate Director for Communication, Division of News and Electronic Media.

Repurpose news article content for social media by using elements of the article as material for tweets, posts, and texts: The lead Quotable quotes Photos and other graphics Fact sheets are good sources for content that can be repurposed for social media messaging: Announce a new fact sheet.

The information in notices and advisories is urgent, write me health content, and rapidly changing, thus ideal for social media. Review published research reports for social media-worthy content: An interesting "Did you know? Collect event-related information for social media uses: Feature individual speakers or topics before the conference.

Use social media to increase awareness: Let people know about guidelines, such as Physical Activity Guidelines for older adults. Clearance: If you work at CDC or other federal agency or office, you must clear all social media messages through the channels determined by the Health Hans, popular blog post ghostwriting websites for phd Sie Science Office at your Center, Institute, or Office.

Length: Posts can be up to characters including write me health content. Length: Tweets should be characters or less, including a shortened URL. Length: Keep messages short fewer than charactersincluding spaces, punctuation, branding, links, and opt-out instructions.


Dr. Oz and Nutritional Supplements: Last Week Tonight with John Oliver (HBO)

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